Privacy Policy

When you use our website, we may collect the following categories of information:

a) Information You Provide

• Phone number (when you request a callback or reveal our contact number)
• Email address (when you sign up for gold rate alerts)
• City and purpose of visit (selected during the contact funnel)

b) Information Collected Automatically

• IP address and approximate geographic location
• Device type, browser type, and operating system
• Pages visited, time spent on each page, and navigation path
• Referral source (how you arrived at our website)
• Session duration and active engagement time
• Tab visibility status (whether our page is in the foreground)

c) Cookies and Identifiers

• lead_session -- a session identifier used to track your current browsing session and associate your activity with a single visit
• visitor_id -- a persistent identifier used to recognise returning visitors across multiple sessions

We use the information collected for the following purposes:

• To display current and historical gold rates relevant to Chennai
• To process callback requests and connect you with our team
• To send gold rate alert notifications to your registered email address
• To understand how visitors use our website and improve the user experience
• To analyse website traffic patterns and optimise page performance
• To detect and prevent duplicate or fraudulent submissions
• To provide our team with visitor analytics for service improvement

Our website uses cookies and similar technologies to enhance your experience and collect analytical data. Below is a summary of the cookies we use:

These cookies are first-party cookies set directly by our website. They do not contain personally identifiable information such as your name or email address. They store randomly generated identifiers used solely for analytics purposes.

We use the following third-party services that may collect information about your visit:

Each of these services has its own privacy policy governing the use of data they collect. We encourage you to review their respective policies.

When you subscribe to gold rate alerts, we collect and store:

• Your email address
• Your target gold rate and preferred purity (22K or 24K)
• Subscription date and notification preferences

You may subscribe to a maximum of 5 rate alerts per email address. We will only send you notifications when gold rates reach your specified target. You may request deletion of your rate alert subscriptions at any time by contacting us.

We retain your data for the following periods:

• Visitor analytics data (IP address, device information, pages visited, session data) -- retained indefinitely for the purpose of understanding long-term traffic patterns and improving our services
• Callback request data (phone number, city, purpose) -- retained for legitimate business purposes including follow-up and service quality assessment
• Rate alert subscriptions (email, target rate) -- retained until you request deletion or the subscription is fulfilled
• Email delivery records -- retained for tracking delivery status and troubleshooting communication issues

We implement appropriate technical and organisational measures to protect your personal information, including:

• Encryption of data in transit using TLS/SSL (HTTPS)
• Secure server infrastructure with restricted access
• Regular database backups with encrypted storage
• Access controls limiting data visibility to authorised personnel only
• Cloudflare protection against DDoS attacks and malicious traffic

While we take reasonable precautions to protect your data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

Under applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDPA), you have the following rights:

• Right to Access -- You may request a summary of the personal data we hold about you
• Right to Correction -- You may request correction of inaccurate or incomplete personal data
• Right to Erasure -- You may request deletion of your personal data, subject to any legal obligations requiring us to retain it
• Right to Grievance Redressal -- You may raise concerns about our data processing practices

To exercise any of these rights, please contact us using the details provided in the Contact section below. We will respond to your request within a reasonable timeframe, and in any case within 30 days.

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will take steps to delete such information promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Your continued use of our website after any modifications constitutes your acceptance of the revised policy.

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is being handled, please contact us: