MSR Jewellery — Highest Paying Gold Buyer in Chennai
Gold Exchange in Chennai
Exchange your old gold jewellery at the highest market rate. Instant cash payment with Rs 15,000 guarantee.
Today's MSR Rate (22K Old Gold)
அதிக விலைக்கான உத்தரவாதம்
சென்னையில் பழைய தங்கத்திற்கு அதிக விலை
Gold Exchange in Chennai — Get Maximum Value
Turn your old, unused, or broken gold jewellery into instant cash at Chennai's most trusted gold exchange service. MSR Jewellery has been helping thousands of families get the best value for their gold since 2009.
What is Gold Exchange & How It Works
Gold exchange is a straightforward process where you convert your old gold into cash at prevailing market rates. Unlike traditional jewellers who may offer “exchange” only against new jewellery purchases (with hefty making charges of 8-25%), MSR Jewellery provides direct cash exchange — no strings attached. You bring your gold in any form, we test its purity with German-engineered XRF spectrometers, weigh it on BIS-certified digital scales, and hand you cash on the spot.
Our gold exchange rate is derived from the live MJDTA (Madras Jewellers & Diamond Traders Association) rate, updated throughout the day. We deduct a minimal margin of just ₹20-50 per gram — a fraction of what TV advertisers and chain stores charge (₹200-500/gram). This means for every 10 grams of 22K gold, you could receive up to ₹2,000-4,500 more at MSR compared to other gold exchange services in Chennai.
Types of Gold Accepted for Exchange
Old Jewellery
Chains, bangles, rings, earrings, necklaces — any jewellery item regardless of age, condition, or where it was purchased.
Broken & Damaged Pieces
Broken chains, single earrings, damaged bangles, bent rings — we accept gold in any condition. Gold value remains the same.
Gold Coins & Bars
Investment gold coins (1g to 100g), gold bars, gold biscuits from any bank or brand. All purities welcome.
Gold with Stones
Jewellery with diamonds, rubies, or other stones accepted. Stone weight is accurately deducted using precision instruments.
Hallmarked & Non-Hallmarked
BIS hallmarked or non-hallmarked gold — both accepted. XRF testing determines exact purity regardless of hallmark status.
Any Purity (18K-24K)
18K, 20K, 22K, 24K — all purities accepted. Rate calculated proportionally based on XRF-verified purity level.
Our Transparent Gold Exchange Process
Bring Your Gold
Walk into any MSR branch or request free doorstep pickup. No appointment needed. Bring any gold — old, broken, coins, or bars.
XRF Purity Testing
Advanced German XRF spectrometer determines exact purity in 60 seconds. No acid tests, no scratching. You watch the entire process.
Certified Weighing
BIS-certified electronic scales weigh your gold to 0.01g precision. Weight displayed on screen for complete transparency.
Instant Cash Payment
Rate calculated at live market price. Cash handed over immediately — no cheques, no bank transfers, no waiting period.
Why MSR Offers Chennai's Best Exchange Rates
Zero Advertising Spend
TV advertisers spend ₹50-100 crores annually on celebrity endorsements and prime-time ads. This cost is recovered from customers through lower payouts. MSR spends ₹0 on TV ads — every rupee goes to you.
Minimal Operating Margin
Our margin is just ₹20-50/gram compared to ₹200-500/gram at TV advertisers and ₹150-300/gram at chain stores. Lower margin means higher payout for your gold.
Live Market Rate, No Hidden Charges
We use the real-time MJDTA rate with no hidden deductions. No wastage charges, no melting charges, no processing fees. The rate you see is the rate you get.
₹15,000 Written Guarantee
We back our rates with a ₹15,000 guarantee. If any gold exchange service in Chennai offers a higher rate within 24 hours, we pay you ₹15,000. No other buyer in Chennai offers this.
Real savings example: For 50 grams of 22K gold, you receive approximately ₹7,37,050 at MSR — that's ₹12,500 to ₹22,500 more than TV advertisers and chain stores.
Rate Comparison — Gold Exchange in Chennai
Based on your 10g of 22K gold
TV Advertisers
Rate per gram
₹14,391/g
You would get
₹1,43,910
- Heavy TV & newspaper ads
- Celebrity endorsements
- Higher deductions
Chain Stores
Rate per gram
₹14,541/g
You would get
₹1,45,410
- Multiple showroom costs
- Staff + franchise fees
- Moderate deductions
Local Buyers
Rate per gram
₹14,641/g
You would get
₹1,46,410
- Inconsistent pricing
- No guarantee
- Manual testing only
MSR Jewellery
Rate per gram
₹14,741/g
You get
₹1,47,410
XRF machine testing
₹15,000 guarantee
Instant cash payment
Where Does Your Money Go?
Every day, people in Chennai lose ₹10,000 - ₹20,000 by selling to wrong buyers. Here's a visual breakdown of where your money goes.
See the Price Difference for 50 Grams
-₹12,500 vs MSR
Their Margin: ₹250/gram (TV ads + celebrity fees)
HIGHEST PRICE
Our Margin: Only ₹20-50/gram (no celebrity ads)
Your Extra Savings: ₹12,500
TV Advertisers
Celebrity ads + TV commercials
Their Margin
₹200-500
per gram
Celebrity fees: ₹20L+
TV ads: ₹25L+
You pay for their ads
Big Chain Stores
Showrooms + Staff + Overheads
Their Margin
₹100-300
per gram
High rent costs
Large staff
Multiple overheads
MSR Jewellery
Direct refinery + No middlemen
Our Margin
₹20-50
LOWEST IN CHENNAI!
No celebrity ads
Direct refinery
MAXIMUM to you!
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
We are Jewellers — NOT a Gold Buying Company
15+ years old jewellery store with direct refinery connections
Our Price is Higher Than 99.9% of Gold Buyers in Chennai
Including all others — 100% Guaranteed
High Marketing Spend
= Low Old Gold Rate
- Celebrity Endorsement Cost (₹20,00,000+)
- TV Advertisement Cost (₹25,00,000+)
- Result: Low Per Gram Rate for Old Gold
Low Marketing Spend
= High Old Gold Rate (Us!)
- No celebrity endorsements: ₹0
- No TV advertisements: ₹0
- Result: Savings go to YOU!
Things We Don't Do
No Bargaining
Our profit is just ₹20-50. Our first quote is final.
No Gimmicks
No complex calculations to confuse you.
No Indirect Charges
No service charges or testing fees.
No False Promises
We pay what we promise.
No Over Wastages
We deduct only for actual stones/enamel.
What Makes Us Different
Final Quote on Call
Get exact total value on phone itself.
100% Transparent
Individual quote for every jewel, XRF testing in front of you.
We Pay What We Say
The quoted amount is exactly what you receive.
Safe & Secured
15 years with 50,000+ customers.
18+ Years Experience
Our appraisers are gold experts.
On Call Final Quotation
We give the final quote on call without seeing the jewels
We Pay What We Say
Phone quote = what you receive in hand
No Step-by-Step Bargaining
We give best price directly, not low-to-high negotiation
18+ Years Experienced
Our appraisers have 18+ years of experience
Long-term Relationship
We make less profit to build trust
Quick Process
Immediate verification and cash payment
XRF Testing — See the Purity Yourself
We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.
- Non-invasive testing — No damage to your jewellery
- Instant results — See purity in seconds
- You can watch the entire process
- No guesswork — Exact karat value shown
Watch Your Gold Being Tested
Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.
"Will my ornaments get damaged?"
No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.
8 Simple Steps to Sell Your Gold
Transparent process from start to finish
Call Us
Get rate quote on phone
Visit or Doorstep
Come to branch or we visit you
XRF Testing
Purity check in front of you
Weight Check
Digital weighing you can see
Individual Quote
Separate value for each item
Final Amount
Clear breakdown shown
Your Decision
Take time, no pressure
Instant Cash
Cash/NEFT immediate transfer
Pro Tip: The Notebook Method
Before visiting any gold buyer, write down the weight of each item in a notebook. This helps you verify that the weight shown by the buyer matches your records. At MSR, we encourage this — transparency is our promise.
FAQs About Gold Exchange in Chennai
Everything you need to know about selling gold
Get Notified When Rate Goes Up
Set your desired rate and we'll notify you instantly — never miss the best time to sell
Highest Price = MSR Jewellery
Sell Gold for Cash in Chennai
அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்
Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.
Today's Old Gold Rate
₹14,741/gram
(22K Gold - Updated Today)
தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.
Most Trusted Cash for Gold Service in Chennai