24K Gold:₹17,096/g

22K Gold:₹15,660/g

18K Gold:₹13,400/g

We Pay:₹15,380/g

₹-115

✨₹15,000 Guarantee if you find better rate!

•

24K Gold:₹17,096/g

22K Gold:₹15,660/g

18K Gold:₹13,400/g

We Pay:₹15,380/g

₹-115

✨₹15,000 Guarantee if you find better rate!

•

24K Gold:₹17,096/g

22K Gold:₹15,660/g

18K Gold:₹13,400/g

We Pay:₹15,380/g

₹-115

✨₹15,000 Guarantee if you find better rate!

•

LIVE RATE

24,792 Reviews

15+ Years #1 in Chennai

MSR Jewellery — Cash for Gold

Sell Gold in Chennai at
Highest Price Guaranteed

We pay ₹10,000 - ₹25,000 MORE than other gold buyers

Today's Old Gold Rate

₹15,380/gram

24K: ₹17,096•22K: ₹15,660•18K: ₹13,400

₹-115 from yesterday

Rate updated at 09:31 AM yesterday

⚠️Important— rates shown may differ

Call our appraiser for exact rates → Compare with others → Visit us last

50 grams = ₹7,69,000|You save ₹10,000 - ₹15,000 with us

அதிக விலைக்கான உத்தரவாதம்

எங்களின் விலையை யாராலும் தர முடியாது

₹15,000 Guarantee

XRF Testing

Instant Payment

Free Doorstep

15+

Years Experience

50,000+

Happy Customers

5.0

Google Rating

24,792

Reviews

₹15,000

Guarantee

Gold Value Calculator

How Much Is Your Gold Worth?

Enter your gold details for an instant estimate at today's live rate

Weight (Grams)

Purity

Type

Unit

Your Gold Value

₹1,53,800

Rate: ₹15,380/g|Weight: 10g|Purity: 22K

1 Savaran (8g) = ₹1,23,040

⚠️Important— rates shown may differ

Call our appraiser for exact rates → Compare with others → Visit us last

* Estimate based on live rates. Exact price after XRF purity testing.

Transparent Comparison

See How Much More You Get With Us

Based on your 10g of 22K gold

TV Advertisers

Rate per gram

₹15,030/g

You would get

₹1,50,300

You lose ₹3,500

- Heavy TV & newspaper ads

- Celebrity endorsements

- Higher deductions

Chain Stores

Rate per gram

₹15,180/g

You would get

₹1,51,800

You lose ₹2,000

- Multiple showroom costs

- Staff + franchise fees

- Moderate deductions

Local Buyers

Rate per gram

₹15,280/g

You would get

₹1,52,800

You lose ₹1,000

- Inconsistent pricing

- No guarantee

- Manual testing only

Highest Price

MSR Jewellery

Rate per gram

₹15,380/g

You get

₹1,53,800

Maximum value

XRF machine testing

₹15,000 guarantee

Instant cash payment

For 10g of 22K gold, you save up to ₹3,500 more with MSR Jewellery

THE TRUTH ABOUT GOLD BUYING

We Pay ₹10,000 - ₹15,000 More

Every day, people in Chennai lose ₹10,000 - ₹50,000 by selling gold to the wrong buyer. Here's a visual breakdown of where your money goes.

MSR Jewellery - Highest Paying Old Gold Buyer in Chennai

#1 in Chennai

See the Price Difference for 50 Grams

TV Advertisers

₹7,56,500

-₹12,500 vs us

Their Margin: ₹200-500/gram (celebrity ads cost)

Big Jewellery Stores

₹7,61,500

-₹7,500 vs us

Their Margin: ₹100-200/gram (rent + overheads)

MSR JewelleryBEST

₹7,69,000

HIGHEST PRICE

Our Margin: Only ₹20-50/gram (no celebrity ads)

Your Extra Savings: ₹10,000 - ₹15,000

Where Does Your Money Go?

The margin they keep from your gold value (for 50 grams)

TV Advertisers

You Get

₹7,56,500

They Keep

₹12,500

₹200-500/gram margin
Celebrity fees + TV ads = You pay

MSR Jewellery

BEST

You Get

₹7,69,000

We Keep

₹1,500

Only ₹20-50/gram margin
No celebrities = Maximum to you!

Others give you

₹7,56,500

→

We give you

₹7,69,000

You Save

₹10,000+

TV Advertisers

Celebrity ads + TV commercials

Their Margin

₹200-500

per gram

Celebrity fees: ₹20L+

TV ads: ₹25L+

You pay for their ads

Big Jewellery Stores

Showrooms + Staff + Overheads

Their Margin

₹100-300

per gram

High rent costs

Large staff

Multiple overheads

#1 BEST CHOICE

MSR Jewellery

Direct refinery + No middlemen

Our Margin

₹20-50

LOWEST IN CHENNAI!

No celebrity ads

Direct refinery

MAXIMUM to you!

What You Actually Get for 50 Grams

TV Advertisers

₹7,56,500

You lose ₹12,500

Big Stores

₹7,61,500

You lose ₹7,500

BEST

MSR Jewellery

₹7,69,000

HIGHEST PRICE!

Your Savings: ₹7,500 - ₹12,500

MONEY-BACK GUARANTEE

Get Flat₹15,000/-If You Find Better Rate!

It's an open challenge. Compare us with anyone in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.

GUARANTEE CERTIFICATE

This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.

If any registered gold buyer offers more, we will pay₹15,000as compensation.

Valid: AnytimeLocation: Chennai

Authorized Signature

MSR Jewellery

We are Jewellers — NOT a Gold Buying Company

15+ years old jewellery store with direct refinery connections

Our Price is Higher Than 99.9% of Gold Buyers

100% Guaranteed Highest Price for Old Gold

High Marketing Spend

= Low Old Gold Rate

Celebrity Endorsement Cost (₹20,00,000+)
TV Advertisement Cost (₹25,00,000+)
Result: Low Per Gram Rate for Old Gold

Low Marketing Spend

= High Old Gold Rate (Us!)

No celebrity endorsements: ₹0
No TV advertisements: ₹0
Result: Savings go to YOU!

Things We Don't Do

No Bargaining

Our profit is just ₹20-50. Our first quote is final.

No Gimmicks

No complex calculations to confuse you.

No Indirect Charges

No service charges or testing fees.

No False Promises

We pay what we promise.

No Over Wastages

We deduct only for actual stones/enamel.

What Makes Us Different

Final Quote on Call

Get exact total value on phone itself.

100% Transparent

Individual quote for every jewel, XRF testing in front of you.

We Pay What We Say

The quoted amount is exactly what you receive.

Safe & Secured

15 years with 50,000+ customers.

18+ Years Experience

Our appraisers are gold experts.

On Call Final Quotation

We give the final quote on call without seeing the jewels

We Pay What We Say

Phone quote = what you receive in hand

No Step-by-Step Bargaining

We give best price directly, not low-to-high negotiation

18+ Years Experienced

Our appraisers have 18+ years of experience

Long-term Relationship

We make less profit to build trust

Quick Process

Immediate verification and cash payment

100% TRANSPARENT

XRF Testing — See the Purity Yourself

We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.

Non-invasive testing — No damage to your jewellery
Instant results — See purity in seconds
You can watch the entire process
No guesswork — Exact karat value shown

Watch Your Gold Being Tested

Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.

"Will my ornaments get damaged?"

No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.

IMPORTANT WARNING

Don't Make This Costly Mistake

Most people lose ₹10,000 - ₹25,000 because of these common mistakes

What Most People Do

Go to the first gold buyer they see on TV ads
Don't compare prices from multiple buyers
Trust the celebrity face without checking actual rate
Accept verbal quotes without written breakdown

Result: Lose ₹10,000 - ₹25,000

RECOMMENDED

The Smart Way

Call MSR Jewellery first - get our quote on phone
Compare with any other buyer in Chennai
See XRF testing + complete price breakdown
Get written invoice with all calculations

Result: Maximum value guaranteed

Common Tricks Used by Other Gold Buyers

Low Initial Quote

They start low, then increase slowly. You think you're getting a 'deal' but it's still lower than our first quote.

High Wastage Deduction

They deduct 5-10% as "wastage" even for clean jewellery. We deduct only for actual stones.

Hidden Service Charges

Many charge ₹500-2000 as "testing fee". We charge ZERO.

Wrong Purity Reading

Some manually adjust purity to pay less. Our XRF shows real numbers.

Steps in Selling Gold

Follow these steps to get the highest price

Contact Us

Reach out to start

Get Estimation

Get final quote on call

Compare Others

Check with other buyers

Can't Get More

Our price is highest

Visit Us

Sell at quoted price

Doorstep Service

Or we come to you

Save ₹20,000+

On 50g gold

100% Satisfaction

Safe & secured process

Pro Tip: The Notebook Method

Call 5-10 gold buyers and ask for the TOTAL value (not per gram rate). Write down their final prices. Call MSR Jewellery LAST — you'll see the difference!

Ask: "Is this the final amount I will receive in hand? Any hidden charges?"

Real Savings by Real Customers

These customers compared us with others and saved money

Thyahu

Anna Nagar • 45g sold

Saved

₹22,720

"I compared all offers, MSR price was far away from all others"

Ramesh

T.Nagar • 32g sold

Saved

₹15,800

"Got nearly equal to new gold rate."

Kishore

Pallavaram • 55g sold

Saved

₹28,000

"They offered highest price. Entire process was seamless."

Average Savings: ₹400-500 per gram compared to TV advertisers

Customer Reviews

"I had 12 grams of gold, as its old gold jewellery and it doesn't have any hallmark symbol. So that i didn't get the market rate anywhere. I saw MSR jewellery in google, i went to their store. They examine the jewellery and they offered far higher price compared to previous buying company."

Karthikeyan

Saidapet, Chennai

12 grams sold

"Best rate there's no any extra service charges at all...very kind of person's and cm handling too good. I sold my old gold here, got nearly equal to the new gold rate. I checked in many gold stores, gold buying companies and even i checked where i purchased, but i didn't get the price which i get here."

Ramesh

T.Nagar, Chennai

Near new gold rate

"Their intention is not like other gold buying companies, because those peoples try to buy our gold at lower price. But here when i visit they directly quoted the final price which make me trust them. They are best in town, Very professional and Highly competitive pricing."

Prabhu

T.Nagar, Chennai

Final price directly

"I tried to sell my family gold jewels. I got quotes from many gold companies and stores. I compared all the offers, but msr jewellery price is far away from all others. I got 22,720 more by selling here. This is the only best place to sell your old jewels."

Thyahu

Anna Nagar, Chennai

Saved ₹22,720

"I was nervous about selling my gold jewellery, but MSR Jewellery put me at ease. The staff was professional, transparent and made the process very smooth. I got a great price for my gold."

Gunasekar

K.K. Nagar, Chennai

Professional staff

"I had a great experience selling my gold to MSR Jewellery. The staff was friendly, trustworthy and gave me a fair price for my jewellery. I would definitely use this company again."

Balaji

Perambur, Chennai

Great experience

"MSR Jewellery is a top-notch gold buying company. The staff was knowledgeable, efficient and gave me a great price for my gold. I appreciate the transparency and honesty throughout the process."

Akilan

Guindy, Chennai

Top-notch

"I had a fantastic experience selling my gold to MSR Jewellery. The staff was friendly, professional and made the process very easy. I got a great price for my gold."

Bharath Kumar

Mylapore, Chennai

Fantastic

"I was pleasantly surprised by the level of service I received from MSR Jewellery. The staff was friendly, professional, and they provided me with a fair price for my gold."

Srinivasan

Koyambedu, Chennai

Pleasantly surprised

2009 - 2026

17 Years of Highest Price

From a small shop to Chennai's most trusted gold buyer

2009

The Beginning

Started in Vyasarpadi

2012

1K Customers

Word spread fast

2015

5★ Rating

Google recognition

2018

Porur Branch

West Chennai

2021

₹15K Guarantee

No one claimed!

2024

50K+ Customers

Most trusted

2026

Growing Strong

Expanding across Chennai

2009

The Beginning

Started as a small jewellery shop in Vyasarpadi with one mission: give highest price

2012

First 1,000 Customers

Word spread fast about our unbeatable prices across Chennai

2015

5 Star Rating

Achieved 5-star Google rating for our transparency

2018

Porur Branch

Opened second branch to serve West Chennai customers

2021

₹15,000 Guarantee

Introduced our famous guarantee - still no one has claimed it!

2024

50,000+ Customers

Became Chennai's most trusted gold buyer

2026NOW

Growing Strong

Expanding across Chennai with doorstep service in 149+ areas

17+

Years

of Excellence

50,000+

Customers

Served

5.0

Rating

24,792 Reviews

₹0

Guarantees

Claimed

Our Branches

We currently have 2 branches in Chennai

Porur Branch

No.9, 2nd floor, Om sakthi nagar, 200 feet bypass road vanagaram Near Porur Toll Plaza, Chennai - 600095

Mon-Sat: 10AM-7PM | Sun: 10AM-4PM

Sharma Nagar Main Branch

No.1, 1st St, Sharma Nagar, Vyasarpadi, Chennai - 600039 (near Moolakadai)

Mon-Sat: 10AM-7PM | Sun: 10AM-4PM

Free doorstep service across 149+ areas in Chennai

Areas We Serve in Chennai

We serve all areas in Chennai. Doorstep service available.

We have branches in Porur and Moolakadai. For other locations we may arrange doorstep service. Call us for details.

Documents Checklist

Documents Required to Sell Gold

Minimal paperwork — here is what you need to bring

Valid Government ID Required

Aadhaar Card, PAN Card, or Passport — any one is sufficient.

Address Proof Required

Aadhaar Card, Voter ID, Driving License, or Utility Bill.

The Gold You Want to Sell Required

Any form — jewellery, coins, bars, broken pieces. Any quantity from 1 gram.

Original Purchase Invoice is NOT Required

Inherited or gifted gold without bills? No problem. Our XRF spectrometer independently verifies purity, making the original invoice completely optional.

All Gold Types Accepted

Types of Gold We Buy

Any form, any purity, any condition — we accept it all

Gold Jewellery

Necklaces, earrings, rings, pendants from any jeweller.

Gold Coins

Investment coins from 1g to 100g — banks or brands.

Gold Bars

Gold bars and biscuits of any weight and purity.

Broken Gold

Damaged or broken pieces — gold value stays the same.

Old Gold

Old and inherited gold jewellery from any era.

Gold Chains

All chain types — thick, thin, hollow, or solid.

Gold Bangles

Plain, stone-set, or engraved bangles of any karat.

FAQ — Frequently Asked Questions

Everything you need to know about selling gold

What documents do I need to sell gold?

You need a valid government-issued ID proof (Aadhaar Card, PAN Card, Passport, or Driving License) and the original purchase invoice if available. The ID is required as per RBI regulations.

How do you calculate the gold rate?

We follow the live market rates from MJDTA (Madras Jewellers and Diamond Traders Association). The rate is updated every 2 minutes during business hours. We deduct only ₹35 per gram as our margin from the 22K rate.

How is the purity of gold tested?

We use advanced XRF (X-ray Fluorescence) machines for non-destructive testing. This gives accurate purity readings without damaging your gold. The test is performed in front of you.

How long does the process take?

The entire process takes only 15-20 minutes. This includes documentation, gold testing, rate calculation, and payment. We value your time!

What types of gold do you buy?

We buy all types of gold including jewelry (necklaces, bangles, rings, earrings), gold coins, gold bars, broken gold, old gold, and even gold with stones. We buy 24K, 22K, 18K, and lower purity gold.

How do you pay for the gold?

We offer multiple payment options: Instant bank transfer (NEFT/RTGS/IMPS), UPI payment, or cash (subject to limits as per Income Tax rules). You choose what works best for you.

Do you provide doorstep service?

Yes! We offer free doorstep service across Chennai. Our trained executive will visit your location with portable testing equipment. Minimum gold value should be ₹50,000 for doorstep service.

Is my gold safe during testing?

Absolutely! All testing is done in front of you. We use non-destructive XRF testing that doesn't damage your gold. Your gold never leaves your sight until you agree to sell.

What if I get more than your quotation elsewhere?

If you find a higher price from any registered gold buyer in Chennai for the same weight and purity, we will pay you ₹15,000 as compensation.

Will my gold ornaments get damaged during testing?

No! Our XRF testing is completely non-invasive. It uses X-ray fluorescence to detect purity without touching or damaging your ornaments.

What documents are needed to sell gold?

You need ID and address proof. ID: PAN card. Address: Aadhaar card with Gas bill, OR Voter ID with Gas bill, OR Passport with Gas bill.

Free Rate Alerts

Get Notified When Rate Goes Up

Set your desired rate and we'll notify you instantly — never miss the best time to sell

#1 GOLD BUYER IN CHENNAI

Highest Price = MSR Jewellery

Sell Gold for Cash in Chennai

அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்

Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.

Today's Old Gold Rate

₹15,380/gram

(22K Gold • Updated Today)

₹15,000 GuaranteeXRF TestingInstant CashFree DoorstepNo Service ChargesGenuine Valuation

தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.

Most Trusted Cash for Gold Service in Chennai

Sell Gold in Chennai atHighest Price Guaranteed

How Much Is Your Gold Worth?

See How Much More You Get With Us

TV Advertisers

Chain Stores

Local Buyers

MSR Jewellery

We Pay ₹10,000 - ₹15,000 More

See the Price Difference for 50 Grams

Where Does Your Money Go?

TV Advertisers

MSR Jewellery

TV Advertisers

Big Jewellery Stores

MSR Jewellery

What You Actually Get for 50 Grams

Get Flat₹15,000/-If You Find Better Rate!

GUARANTEE CERTIFICATE

Our Price is Higher Than 99.9% of Gold Buyers

High Marketing Spend

Low Marketing Spend

Things We Don't Do

What Makes Us Different

On Call Final Quotation

We Pay What We Say

No Step-by-Step Bargaining

18+ Years Experienced

Long-term Relationship

Quick Process

XRF Testing — See the Purity Yourself

Watch Your Gold Being Tested

Don't Make This Costly Mistake

What Most People Do

The Smart Way

Common Tricks Used by Other Gold Buyers

Steps in Selling Gold

Contact Us

Get Estimation

Compare Others

Can't Get More

Visit Us

Doorstep Service

Save ₹20,000+

100% Satisfaction

Pro Tip: The Notebook Method

Real Savings by Real Customers

Customer Reviews

17 Years of Highest Price

The Beginning

1K Customers

5★ Rating

Porur Branch

₹15K Guarantee

50K+ Customers

Growing Strong

The Beginning

First 1,000 Customers

5 Star Rating

Porur Branch

₹15,000 Guarantee

50,000+ Customers

Growing Strong

Our Branches

Porur Branch

Sharma Nagar Main Branch

Areas We Serve in Chennai

Documents Required to Sell Gold

Valid Government ID Required

Address Proof Required

The Gold You Want to Sell Required

Original Purchase Invoice is NOT Required

Types of Gold We Buy

Gold Jewellery

Gold Coins

Gold Bars

Broken Gold

Old Gold

Gold Chains

Gold Bangles

FAQ — Frequently Asked Questions

Sell Gold in Chennai at
Highest Price Guaranteed