MSR Jewellery — Highest Paying Gold Buyer in Chennai
Release Pledged Gold in Chennai
Release your gold from banks & NBFCs and get the best market rate. We settle your loan and pay you instantly in cash.
Today's MSR Rate (22K Old Gold)
அதிக விலைக்கான உத்தரவாதம்
சென்னையில் பழைய தங்கத்திற்கு அதிக விலை
Release Pledged Gold in Chennai — Get Your Gold's True Value
Have gold pledged at a bank or NBFC? MSR Jewellery will settle your loan, release your gold, and pay you the full market value — minus only the loan amount. Zero service charges, instant cash settlement.
What is Pledged Gold Release?
When you take a gold loan from a bank or NBFC (Non-Banking Financial Company), your gold jewellery is kept as collateral — or “pledged” — until the loan is repaid. Many families in Chennai have gold sitting in bank lockers accumulating interest, especially when repaying the loan becomes difficult or when the gold's current market value far exceeds the outstanding loan amount.
MSR Jewellery's pledged gold release service solves this problem. We pay off your remaining loan balance directly to the bank or NBFC, get your gold released, test its purity and weight using advanced XRF machines and certified scales, and pay you the difference between the gold's market value and the loan settlement amount — all in cash, on the same day.
Example: Your 50 grams of 22K gold is pledged for a ₹2,00,000 loan. Market value today is approximately ₹7,14,300. We settle ₹2,00,000 with the bank and pay you ₹5,14,300 in cash.
Banks & NBFCs We Work With
Muthoot Finance
India’s largest gold loan NBFC. We handle Muthoot gold release across all Chennai branches with same-day settlement.
Manappuram Gold Loan
Second-largest gold loan provider. We assist with Manappuram pledged gold release including overdue and auction-risk accounts.
IIFL Gold Loan
Quick release from IIFL branches across Chennai. We handle all paperwork and loan closure formalities on your behalf.
HDFC Bank
Gold loans from HDFC Bank released with proper documentation. We coordinate with the branch for smooth loan pre-closure.
State Bank of India (SBI)
India’s largest public sector bank. We manage SBI gold loan settlements including agricultural gold loans.
Federal Bank
Popular gold loan provider in South India. We assist with Federal Bank gold release at competitive settlement terms.
Indian Overseas Bank
IOB gold loan closure and release handled end-to-end. We ensure all dues are cleared for a clean release.
Other Banks & NBFCs
Canara Bank, South Indian Bank, KVB, CSB Bank, ICICI Bank, and any other scheduled bank or registered NBFC across Chennai.
Our Pledged Gold Release Process
Contact Us
Call or WhatsApp us with your gold loan details — bank/NBFC name, outstanding amount, gold weight, and branch location. We give you an instant estimate.
We Visit the Bank
Our executive accompanies you to the bank or NBFC branch. We handle all the loan closure paperwork and formalities on your behalf.
Loan Settled & Gold Released
We pay the full outstanding loan amount directly to the bank/NBFC. Your gold is released from the vault and handed over in your presence.
Gold Valued & You Get Paid
Released gold is tested with XRF spectrometer, weighed on certified scales, and valued at live market rate. You receive the balance amount in cash instantly.
Documents Required for Gold Release
Gold Loan Receipt / Pledge Card
The original receipt or pledge card issued by the bank/NBFC when you took the gold loan. Contains your loan account number and gold details.
Government ID Proof
Any valid government-issued photo ID — Aadhaar card, PAN card, voter ID, or passport. Must match the name on the loan account.
Loan Account Number
Your gold loan account number for the bank/NBFC to locate your account and calculate the outstanding balance including interest.
EMI Payment Receipts (if available)
Any EMI or interest payment receipts help verify your payment history. Not mandatory — the bank maintains its own records.
Lost your pledge card? Don't worry. Most banks and NBFCs can issue a duplicate receipt with proper ID verification. We will help you through the process.
Why Choose MSR for Pledged Gold Release?
Zero Service Charges
We charge absolutely nothing for the release service. No processing fees, no convenience charges, no hidden deductions. Our earnings come solely from buying your gold at our standard minimal margin of ₹20-50/gram.
Same-Day Settlement
The entire process from bank visit to cash payment is completed within the same day — typically 2-4 hours. No multi-day waiting, no callbacks, no follow-up visits required.
Market Rate Purchase
Your released gold is valued at the live MJDTA market rate with our minimal margin of just ₹20-50/gram. The same transparent pricing we offer to every walk-in customer, backed by our ₹15,000 guarantee.
Complete Bank Coordination
Our team handles all communication with the bank or NBFC — loan pre-closure requests, outstanding calculations, documentation, and gold release formalities. You just need to be present for verification.
Stop paying interest on idle gold. If your gold's market value exceeds your loan balance, you're losing money every day to interest charges. Release it today and walk away with cash at ₹14,286/gram.
Gold Value Calculator — Release Pledged Gold in Chennai
Enter your gold details for an instant estimate at today's live rate
Rate Comparison — Release Pledged Gold in Chennai
Based on your 10g of 22K gold
TV Advertisers
Rate per gram
₹13,936/g
You would get
₹1,39,360
- Heavy TV & newspaper ads
- Celebrity endorsements
- Higher deductions
Chain Stores
Rate per gram
₹14,086/g
You would get
₹1,40,860
- Multiple showroom costs
- Staff + franchise fees
- Moderate deductions
Local Buyers
Rate per gram
₹14,186/g
You would get
₹1,41,860
- Inconsistent pricing
- No guarantee
- Manual testing only
MSR Jewellery
Rate per gram
₹14,286/g
You get
₹1,42,860
XRF machine testing
₹15,000 guarantee
Instant cash payment
Where Does Your Money Go?
Every day, people in Chennai lose ₹10,000 - ₹20,000 by selling to wrong buyers. Here's a visual breakdown of where your money goes.
See the Price Difference for 50 Grams
-₹12,500 vs MSR
Their Margin: ₹250/gram (TV ads + celebrity fees)
HIGHEST PRICE
Our Margin: Only ₹20-50/gram (no celebrity ads)
Your Extra Savings: ₹12,500
TV Advertisers
Celebrity ads + TV commercials
Their Margin
₹200-500
per gram
Celebrity fees: ₹20L+
TV ads: ₹25L+
You pay for their ads
Big Chain Stores
Showrooms + Staff + Overheads
Their Margin
₹100-300
per gram
High rent costs
Large staff
Multiple overheads
MSR Jewellery
Direct refinery + No middlemen
Our Margin
₹20-50
LOWEST IN CHENNAI!
No celebrity ads
Direct refinery
MAXIMUM to you!
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
We are Jewellers — NOT a Gold Buying Company
15+ years old jewellery store with direct refinery connections
Our Price is Higher Than 99.9% of Gold Buyers in Chennai
Including all others — 100% Guaranteed
High Marketing Spend
= Low Old Gold Rate
- Celebrity Endorsement Cost (₹20,00,000+)
- TV Advertisement Cost (₹25,00,000+)
- Result: Low Per Gram Rate for Old Gold
Low Marketing Spend
= High Old Gold Rate (Us!)
- No celebrity endorsements: ₹0
- No TV advertisements: ₹0
- Result: Savings go to YOU!
Things We Don't Do
No Bargaining
Our profit is just ₹20-50. Our first quote is final.
No Gimmicks
No complex calculations to confuse you.
No Indirect Charges
No service charges or testing fees.
No False Promises
We pay what we promise.
No Over Wastages
We deduct only for actual stones/enamel.
What Makes Us Different
Final Quote on Call
Get exact total value on phone itself.
100% Transparent
Individual quote for every jewel, XRF testing in front of you.
We Pay What We Say
The quoted amount is exactly what you receive.
Safe & Secured
15 years with 50,000+ customers.
18+ Years Experience
Our appraisers are gold experts.
On Call Final Quotation
We give the final quote on call without seeing the jewels
We Pay What We Say
Phone quote = what you receive in hand
No Step-by-Step Bargaining
We give best price directly, not low-to-high negotiation
18+ Years Experienced
Our appraisers have 18+ years of experience
Long-term Relationship
We make less profit to build trust
Quick Process
Immediate verification and cash payment
XRF Testing — See the Purity Yourself
We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.
- Non-invasive testing — No damage to your jewellery
- Instant results — See purity in seconds
- You can watch the entire process
- No guesswork — Exact karat value shown
Watch Your Gold Being Tested
Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.
"Will my ornaments get damaged?"
No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.
8 Simple Steps to Sell Your Gold
Transparent process from start to finish
Call Us
Get rate quote on phone
Visit or Doorstep
Come to branch or we visit you
XRF Testing
Purity check in front of you
Weight Check
Digital weighing you can see
Individual Quote
Separate value for each item
Final Amount
Clear breakdown shown
Your Decision
Take time, no pressure
Instant Cash
Cash/NEFT immediate transfer
Pro Tip: The Notebook Method
Before visiting any gold buyer, write down the weight of each item in a notebook. This helps you verify that the weight shown by the buyer matches your records. At MSR, we encourage this — transparency is our promise.
Areas We Serve in Chennai
We serve all areas in Chennai. Doorstep service available.
We have branches in Porur and Moolakadai. For other locations we arrange free doorstep service.
FAQs About Releasing Pledged Gold in Chennai
Everything you need to know about selling gold
Get Notified When Rate Goes Up
Set your desired rate and we'll notify you instantly — never miss the best time to sell
Highest Price = MSR Jewellery
Sell Gold for Cash in Chennai
அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்
Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.
Today's Old Gold Rate
₹14,286/gram
(22K Gold - Updated Today)
தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.
Most Trusted Cash for Gold Service in Chennai