Don't Sell Your GoldWithout Comparing Our Price
We Buy Your Gold — Jewellery, Chains, Coins, Bangles, Any Karat
Instant payment · No hidden deductions · 15-minute process
Most gold buyers in Chennai pay ₹200-500 LESS per gram. That's ₹10,000 - ₹25,000 you lose on just 50 grams.
We Pay Today (22K Gold)
per gram · Highest in Chennai
Updated at 09:40 am
Quick Math — 50 grams of 22K gold:
At MSR Jewellery
₹7,32,450
At Other Buyers
₹7,17,450
You lose ₹15,000 if you sell to the wrong buyer
குறைந்த விலைக்கு தங்கத்தை விற்காதீர்கள் — எங்கள் விலையை ஒப்பிடுங்கள்
Here's What Other BuyersDon't Tell You
Compare rates before you sell. Every rupee per gram adds up to thousands.
TV Advertisers
Big-budget advertisers
They Pay
₹14,149/gram
You lose ₹25,000
on 50 grams
✗ ₹10+ crore spent on TV ads = YOUR money
✗ Celebrity endorsement fees deducted from your rate
✗ ₹200-500 less per gram than market rate
Chain Stores
Jewellery chains, franchises
They Pay
₹14,349/gram
You lose ₹15,000
on 50 grams
✗ High rent, staff, multiple locations = overhead
✗ Exchange offers with hidden deductions
✗ ₹100-300 less per gram on average
MSR Jewellery
15+ Years · 50,000+ Customers
We Pay
₹14,649/gram
You SAVE ₹10,000 - ₹25,000
on 50 grams
✓ No TV ads — all savings passed to you
✓ Direct refinery partnership — no middlemen
✓ ₹15,000 guarantee if anyone pays more
Our Open Challenge
Visit 4-5 other gold buyers FIRST. Visit us LAST. We guarantee a higher price. If not, we pay you ₹15,000.
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
How We Pay ₹10,000+ More
Simple — we don't waste money. Our savings become your higher rate.
No TV Advertisements
We don't spend ₹10 crore on TV ads like other gold buyers. That ₹10 crore? It comes from YOUR rate. We skip the ads and pay it to you instead.
Direct Refinery Partnership
Your gold goes straight to our refinery partner. No middlemen, no brokers, no commission chain. Direct melting = maximum value for your gold.
German XRF Machine Testing
We use ₹25 lakh German-made XRF machines that test purity in 30 seconds with 99.9% accuracy. No acid tests, no guesswork, no "estimation".
Fully Transparent Process
You see the weight on digital scale, purity on XRF screen, today's rate, and the full calculation. No hidden deductions. No "making charges" subtracted.
50,000+ Happy Customers
Don't take our word for it. Here's what Chennai trusts.
“Visited 3 buyers first. MSR paid ₹360 more per gram. On my 50g chain, that was ₹18,000 more!”
Priya S.
T. Nagar
“My wife was skeptical. But the XRF test showed exact purity and we got ₹12,500 more than the shop near our house.”
Ramesh K.
Porur
“Sold our family gold (80g). The difference was ₹22,000 compared to a TV advertiser. That's a month's grocery!”
Lakshmi V.
Anna Nagar
“15 minutes, transparent process. XRF machine showed 91.6% purity exactly. Cash in hand within 15 mins.”
Karthik M.
Velachery
“Was nervous selling gold first time. They explained everything — weight, purity, calculation. ₹15,000 more than local buyer.”
Meena R.
Adyar
“Free doorstep service! They came home, tested in front of me, paid cash. ₹10,000 more than I expected.”
Suresh P.
Tambaram
Done in 15 Minutes
No paperwork. No waiting. Walk in, get cash, walk out.
Call or WhatsApp
Tell us your gold type and approximate weight. We quote instantly.
Visit or Doorstep
Come to our branch or we come to you. Free doorstep service across Chennai.
XRF Test
German XRF machine tests exact purity in 30 seconds. You see the result live.
Get Instant Payment
Transparent calculation shown to you. Payment made immediately. Done.
Still Thinking? Here's the Deal.
Today's rate: ₹14,649/gram. Tomorrow it might be lower. Every day you wait, you risk losing money.
Gold rates change daily. Lock in today's highest price while it lasts.
Want to learn more? Visit our homepageசென்னையில் அதிகபட்ச விலை — இன்றே விற்கவும்