MSR Jewellery — Highest Paying Gold Buyer in Chennai
Best Place to Sell Gold in Chennai
5.0 Rating from 24,792+ Customers
Today's MSR Rate (22K Old Gold)
அதிக விலைக்கான உத்தரவாதம்
சென்னையில் பழைய தங்கத்திற்கு அதிக விலை
Rate Comparison — Best Place to Sell Gold
Based on your 10g of 22K gold
TV Advertisers
Rate per gram
₹14,299/g
You would get
₹1,42,990
- Heavy TV & newspaper ads
- Celebrity endorsements
- Higher deductions
Chain Stores
Rate per gram
₹14,449/g
You would get
₹1,44,490
- Multiple showroom costs
- Staff + franchise fees
- Moderate deductions
Local Buyers
Rate per gram
₹14,549/g
You would get
₹1,45,490
- Inconsistent pricing
- No guarantee
- Manual testing only
MSR Jewellery
Rate per gram
₹14,649/g
You get
₹1,46,490
XRF machine testing
₹15,000 guarantee
Instant cash payment
Where Does Your Money Go?
Every day, people in Chennai lose ₹10,000 - ₹20,000 by selling to wrong buyers. Here's a visual breakdown of where your money goes.
See the Price Difference for 50 Grams
-₹12,500 vs MSR
Their Margin: ₹250/gram (TV ads + celebrity fees)
HIGHEST PRICE
Our Margin: Only ₹20-50/gram (no celebrity ads)
Your Extra Savings: ₹12,500
TV Advertisers
Celebrity ads + TV commercials
Their Margin
₹200-500
per gram
Celebrity fees: ₹20L+
TV ads: ₹25L+
You pay for their ads
Big Chain Stores
Showrooms + Staff + Overheads
Their Margin
₹100-300
per gram
High rent costs
Large staff
Multiple overheads
MSR Jewellery
Direct refinery + No middlemen
Our Margin
₹20-50
LOWEST IN CHENNAI!
No celebrity ads
Direct refinery
MAXIMUM to you!
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
We are Jewellers — NOT a Gold Buying Company
15+ years old jewellery store with direct refinery connections
Our Price is Higher Than 99.9% of Gold Buyers in Chennai
Including all others — 100% Guaranteed
High Marketing Spend
= Low Old Gold Rate
- Celebrity Endorsement Cost (₹20,00,000+)
- TV Advertisement Cost (₹25,00,000+)
- Result: Low Per Gram Rate for Old Gold
Low Marketing Spend
= High Old Gold Rate (Us!)
- No celebrity endorsements: ₹0
- No TV advertisements: ₹0
- Result: Savings go to YOU!
Things We Don't Do
No Bargaining
Our profit is just ₹20-50. Our first quote is final.
No Gimmicks
No complex calculations to confuse you.
No Indirect Charges
No service charges or testing fees.
No False Promises
We pay what we promise.
No Over Wastages
We deduct only for actual stones/enamel.
What Makes Us Different
Final Quote on Call
Get exact total value on phone itself.
100% Transparent
Individual quote for every jewel, XRF testing in front of you.
We Pay What We Say
The quoted amount is exactly what you receive.
Safe & Secured
15 years with 50,000+ customers.
18+ Years Experience
Our appraisers are gold experts.
On Call Final Quotation
We give the final quote on call without seeing the jewels
We Pay What We Say
Phone quote = what you receive in hand
No Step-by-Step Bargaining
We give best price directly, not low-to-high negotiation
18+ Years Experienced
Our appraisers have 18+ years of experience
Long-term Relationship
We make less profit to build trust
Quick Process
Immediate verification and cash payment
XRF Testing — See the Purity Yourself
We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.
- Non-invasive testing — No damage to your jewellery
- Instant results — See purity in seconds
- You can watch the entire process
- No guesswork — Exact karat value shown
Watch Your Gold Being Tested
Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.
"Will my ornaments get damaged?"
No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.
Don't Make This Costly Mistake
Most people in Chennai lose ₹7,500 - ₹12,500 because of these common mistakes
What Most People Do
- Go to the first gold buyer they see on TV ads
- Don't compare prices from multiple buyers
- Trust the celebrity face without checking actual rate
- Accept verbal quotes without written breakdown
Result: Lose ₹7,500 - ₹12,500
The Smart Way
- Call MSR Jewellery first - get our quote on phone
- Compare with any other buyer in Chennai
- See XRF testing + complete price breakdown
- Get written invoice with all calculations
Result: Save ₹7,500+ more
Beware: Common Tricks by Some Gold Buyers
Quoting high rate, then deducting "testing fees"
MSR: We have ZERO hidden charges
Saying purity is lower than actual
MSR: XRF testing shows exact purity
Weighing with inaccurate scales
MSR: Digital scales, you can verify
Different rate after you arrive
MSR: Phone rate = Final rate
8 Simple Steps to Sell Your Gold
Transparent process from start to finish
Call Us
Get rate quote on phone
Visit or Doorstep
Come to branch or we visit you
XRF Testing
Purity check in front of you
Weight Check
Digital weighing you can see
Individual Quote
Separate value for each item
Final Amount
Clear breakdown shown
Your Decision
Take time, no pressure
Instant Cash
Cash/NEFT immediate transfer
Pro Tip: The Notebook Method
Before visiting any gold buyer, write down the weight of each item in a notebook. This helps you verify that the weight shown by the buyer matches your records. At MSR, we encourage this — transparency is our promise.
Real Savings by Real Customers
These customers compared us with others and saved money
Thyahu
Anna Nagar • 45g sold
Saved
₹22,720
"I compared all offers, MSR price was far away from all others"
Ramesh
T.Nagar • 32g sold
Saved
₹15,800
"Got nearly equal to new gold rate."
Kishore
Pallavaram • 55g sold
Saved
₹28,000
"They offered highest price. Entire process was seamless."
Average Savings: ₹200-300 per gram compared to others
Customer Reviews
Real stories from people who compared and chose wisely
“The best place to sell gold in Chennai. I compared rates with 5 other shops - Cash For Gold gave me ₹3,000 more!”
Meena Raghavan
Nungambakkam
“Fast and reliable. Completed the entire transaction in just 20 minutes. Will definitely recommend to friends.”
Arun Prakash
Guindy
“Sold my ancestral gold here. They respected the emotional value and gave me a great price. Thank you team!”
Shanthi Krishnan
Kodambakkam
“Good service and fair pricing. The staff was helpful and answered all my questions patiently.”
Ganesh Murthy
Adyar
“I was skeptical at first, but they proved me wrong. Best rates in Chennai! The testing was done in front of me.”
Priya Sundaram
Mylapore
“Used their doorstep service. Very convenient! The executive was punctual and professional. Payment was instant.”
Mohammed Ismail
Velachery
17 Years of Highest Price
From a small shop to Chennai's most trusted gold buyer
The Beginning
Started in Vyasarpadi
1K Customers
Word spread fast
5★ Rating
Google recognition
Porur Branch
West Chennai
₹15K Guarantee
No one claimed!
50K+ Customers
Most trusted
Growing Strong
Expanding across Chennai
The Beginning
Started as a small jewellery shop in Vyasarpadi with one mission: give highest price
First 1,000 Customers
Word spread fast about our unbeatable prices across Chennai
5 Star Rating
Achieved 5-star Google rating for our transparency
Porur Branch
Opened second branch to serve West Chennai customers
₹15,000 Guarantee
Introduced our famous guarantee - still no one has claimed it!
50,000+ Customers
Became Chennai's most trusted gold buyer
Growing Strong
Expanding across Chennai with doorstep service in 149+ areas
17+
Years
of Excellence
50,000+
Customers
Served
5.0
Rating
24,792 Reviews
₹0
Guarantees
Claimed
Areas We Serve in Chennai
We serve all areas in Chennai. Doorstep service available.
We have branches in Porur and Moolakadai. For other locations we arrange free doorstep service.
What Makes MSR the Best Place to Sell Gold in Chennai?
Choosing where to sell your gold is a decision that directly affects how much money you walk away with. At MSR Jewellery, we have built our reputation over 15 years by consistently offering Chennai residents the highest possible value for their gold. Here are seven concrete reasons why over 50,000 customers have trusted us with their gold.
- 1. Lowest margin in Chennai:We deduct just ₹20-50 per gram from the market rate, compared to ₹200-500 at most other buyers. This means you receive significantly more cash for every gram you sell.
- 2. XRF purity testing:We use advanced X-ray fluorescence machines to determine exact purity. Unlike acid testing, XRF is non-destructive and accurate to 0.01% -- your gold is never damaged during evaluation.
- 3. ₹15,000 written guarantee:If you find a better rate at any other buyer in Chennai within 24 hours, we pay you ₹15,000. No other gold buyer in the city offers this kind of price protection.
- 4. 15+ years of trusted operations:Since 2009, we have been buying gold from families across Chennai. Our longevity speaks to the trust and reliability we bring to every transaction.
- 5. 50,000+ satisfied customers:With a perfect 5.0 Google rating from over 24,792 reviews, our track record is verified by real customers who chose us over other buyers.
- 6. Two branches + doorstep service:Visit us at Porur or Sharma Nagar, or book a free doorstep pickup across 149+ areas in Chennai. You are never far from the best gold rate.
- 7. Instant cash payment:No waiting periods, no cheques that take days to clear. You walk in with your gold and walk out with cash or an immediate bank transfer within 15 minutes.
Comparing Gold Buyers in Chennai
Not all gold buyers operate the same way, and the differences in their business models directly impact how much you receive. Understanding these differences helps you make an informed choice before selling your gold.
TV Advertisers
Gold buyers who advertise heavily on television spend anywhere from ₹50 to ₹100 crores annually on media campaigns. These advertising costs are ultimately recovered by offering you a lower rate -- typically ₹200-500 less per gram than the market price. The flashy ads create brand recognition, but that awareness comes at the cost of your payout.
Chain Stores and Franchises
Franchise-based gold buying operations charge franchise fees, royalties, and maintain expensive showrooms in prime locations. Every one of these costs reduces the amount they can pay you. Additionally, employees may not have the authority to offer competitive rates without head office approval, adding delays to your transaction.
Local Pawn Shops
Smaller shops often rely on outdated acid testing methods, which can damage your jewellery and provide less accurate purity readings. Without XRF technology, there is more room for error -- and that error rarely works in the customer's favour. Many also lack transparent pricing, making it hard to verify whether you are getting a fair deal.
MSR Jewellery
We spend ₹0 on television advertising. Our customers find us through word-of-mouth and online searches. This means every rupee saved on advertising goes directly into offering you a better rate. Combined with XRF testing and our ₹15,000 guarantee, the result is a straightforward, transparent process where you consistently get more for your gold.
How to Identify the Best Gold Buyer
Before you sell your gold anywhere in Chennai, use this practical checklist to evaluate any buyer. These are the same standards MSR Jewellery meets -- and the ones you should expect from anyone claiming to offer the best price.
- Ask to see the XRF machine:A trustworthy buyer uses X-ray fluorescence testing, not acid. If they cannot show you an XRF machine, they are likely estimating purity rather than measuring it. XRF gives a precise digital readout that you can verify on the spot.
- Check Google reviews carefully:Look for buyers with hundreds of detailed reviews, not just star ratings. Read what customers say about the actual experience -- transparency, testing process, and whether the final amount matched expectations.
- Request a written rate guarantee:Any buyer confident in their pricing should be willing to put it in writing. If they hesitate to offer a guarantee, it suggests their rates may not hold up against competitors.
- Compare margin, not just rate:Two buyers might quote the same gold rate, but their margins (the deduction per gram) can vary significantly. Always ask what the final per-gram payment will be after all deductions. A buyer quoting a high rate but taking a large margin leaves you with less.
- Check stone deduction policy:Some buyers weigh your jewellery with stones and then deduct an estimated stone weight. Others remove stones first and weigh only the gold. Ask specifically how stones, enamel, and other non-gold elements are handled before agreeing to a price.
FAQs About Best Place to Sell Gold
Everything you need to know about selling gold
Get Notified When Rate Goes Up
Set your desired rate and we'll notify you instantly — never miss the best time to sell
Highest Price = MSR Jewellery
Sell Gold for Cash in Chennai
அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்
Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.
Today's Old Gold Rate
₹14,649/gram
(22K Gold - Updated Today)
தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.
Most Trusted Cash for Gold Service in Chennai
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