MSR Jewellery — Highest Paying Gold Buyer in Chennai
Gold Sale in Chennai
Sell Your Gold at the Highest Price Today
Today's MSR Rate (22K Old Gold)
அதிக விலைக்கான உத்தரவாதம்
சென்னையில் பழைய தங்கத்திற்கு அதிக விலை
Rate Comparison — Gold Sale in Chennai
Based on your 10g of 22K gold
TV Advertisers
Rate per gram
₹14,299/g
You would get
₹1,42,990
- Heavy TV & newspaper ads
- Celebrity endorsements
- Higher deductions
Chain Stores
Rate per gram
₹14,449/g
You would get
₹1,44,490
- Multiple showroom costs
- Staff + franchise fees
- Moderate deductions
Local Buyers
Rate per gram
₹14,549/g
You would get
₹1,45,490
- Inconsistent pricing
- No guarantee
- Manual testing only
MSR Jewellery
Rate per gram
₹14,649/g
You get
₹1,46,490
XRF machine testing
₹15,000 guarantee
Instant cash payment
Where Does Your Money Go?
Every day, people in Chennai lose ₹10,000 - ₹20,000 by selling to wrong buyers. Here's a visual breakdown of where your money goes.
See the Price Difference for 50 Grams
-₹12,500 vs MSR
Their Margin: ₹250/gram (TV ads + celebrity fees)
HIGHEST PRICE
Our Margin: Only ₹20-50/gram (no celebrity ads)
Your Extra Savings: ₹12,500
TV Advertisers
Celebrity ads + TV commercials
Their Margin
₹200-500
per gram
Celebrity fees: ₹20L+
TV ads: ₹25L+
You pay for their ads
Big Chain Stores
Showrooms + Staff + Overheads
Their Margin
₹100-300
per gram
High rent costs
Large staff
Multiple overheads
MSR Jewellery
Direct refinery + No middlemen
Our Margin
₹20-50
LOWEST IN CHENNAI!
No celebrity ads
Direct refinery
MAXIMUM to you!
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
We are Jewellers — NOT a Gold Buying Company
15+ years old jewellery store with direct refinery connections
Our Price is Higher Than 99.9% of Gold Buyers in Chennai
Including all others — 100% Guaranteed
High Marketing Spend
= Low Old Gold Rate
- Celebrity Endorsement Cost (₹20,00,000+)
- TV Advertisement Cost (₹25,00,000+)
- Result: Low Per Gram Rate for Old Gold
Low Marketing Spend
= High Old Gold Rate (Us!)
- No celebrity endorsements: ₹0
- No TV advertisements: ₹0
- Result: Savings go to YOU!
Things We Don't Do
No Bargaining
Our profit is just ₹20-50. Our first quote is final.
No Gimmicks
No complex calculations to confuse you.
No Indirect Charges
No service charges or testing fees.
No False Promises
We pay what we promise.
No Over Wastages
We deduct only for actual stones/enamel.
What Makes Us Different
Final Quote on Call
Get exact total value on phone itself.
100% Transparent
Individual quote for every jewel, XRF testing in front of you.
We Pay What We Say
The quoted amount is exactly what you receive.
Safe & Secured
15 years with 50,000+ customers.
18+ Years Experience
Our appraisers are gold experts.
On Call Final Quotation
We give the final quote on call without seeing the jewels
We Pay What We Say
Phone quote = what you receive in hand
No Step-by-Step Bargaining
We give best price directly, not low-to-high negotiation
18+ Years Experienced
Our appraisers have 18+ years of experience
Long-term Relationship
We make less profit to build trust
Quick Process
Immediate verification and cash payment
XRF Testing — See the Purity Yourself
We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.
- Non-invasive testing — No damage to your jewellery
- Instant results — See purity in seconds
- You can watch the entire process
- No guesswork — Exact karat value shown
Watch Your Gold Being Tested
Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.
"Will my ornaments get damaged?"
No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.
Don't Make This Costly Mistake
Most people in Chennai lose ₹7,500 - ₹12,500 because of these common mistakes
What Most People Do
- Go to the first gold buyer they see on TV ads
- Don't compare prices from multiple buyers
- Trust the celebrity face without checking actual rate
- Accept verbal quotes without written breakdown
Result: Lose ₹7,500 - ₹12,500
The Smart Way
- Call MSR Jewellery first - get our quote on phone
- Compare with any other buyer in Chennai
- See XRF testing + complete price breakdown
- Get written invoice with all calculations
Result: Save ₹7,500+ more
Beware: Common Tricks by Some Gold Buyers
Quoting high rate, then deducting "testing fees"
MSR: We have ZERO hidden charges
Saying purity is lower than actual
MSR: XRF testing shows exact purity
Weighing with inaccurate scales
MSR: Digital scales, you can verify
Different rate after you arrive
MSR: Phone rate = Final rate
8 Simple Steps to Sell Your Gold
Transparent process from start to finish
Call Us
Get rate quote on phone
Visit or Doorstep
Come to branch or we visit you
XRF Testing
Purity check in front of you
Weight Check
Digital weighing you can see
Individual Quote
Separate value for each item
Final Amount
Clear breakdown shown
Your Decision
Take time, no pressure
Instant Cash
Cash/NEFT immediate transfer
Pro Tip: The Notebook Method
Before visiting any gold buyer, write down the weight of each item in a notebook. This helps you verify that the weight shown by the buyer matches your records. At MSR, we encourage this — transparency is our promise.
Real Savings by Real Customers
These customers compared us with others and saved money
Thyahu
Anna Nagar • 45g sold
Saved
₹22,720
"I compared all offers, MSR price was far away from all others"
Ramesh
T.Nagar • 32g sold
Saved
₹15,800
"Got nearly equal to new gold rate."
Kishore
Pallavaram • 55g sold
Saved
₹28,000
"They offered highest price. Entire process was seamless."
Average Savings: ₹200-300 per gram compared to others
Customer Reviews
Real stories from people who compared and chose wisely
“The best place to sell gold in Chennai. I compared rates with 5 other shops - Cash For Gold gave me ₹3,000 more!”
Meena Raghavan
Nungambakkam
“Fast and reliable. Completed the entire transaction in just 20 minutes. Will definitely recommend to friends.”
Arun Prakash
Guindy
“Sold my ancestral gold here. They respected the emotional value and gave me a great price. Thank you team!”
Shanthi Krishnan
Kodambakkam
“Good service and fair pricing. The staff was helpful and answered all my questions patiently.”
Ganesh Murthy
Adyar
“I was skeptical at first, but they proved me wrong. Best rates in Chennai! The testing was done in front of me.”
Priya Sundaram
Mylapore
“Used their doorstep service. Very convenient! The executive was punctual and professional. Payment was instant.”
Mohammed Ismail
Velachery
17 Years of Highest Price
From a small shop to Chennai's most trusted gold buyer
The Beginning
Started in Vyasarpadi
1K Customers
Word spread fast
5★ Rating
Google recognition
Porur Branch
West Chennai
₹15K Guarantee
No one claimed!
50K+ Customers
Most trusted
Growing Strong
Expanding across Chennai
The Beginning
Started as a small jewellery shop in Vyasarpadi with one mission: give highest price
First 1,000 Customers
Word spread fast about our unbeatable prices across Chennai
5 Star Rating
Achieved 5-star Google rating for our transparency
Porur Branch
Opened second branch to serve West Chennai customers
₹15,000 Guarantee
Introduced our famous guarantee - still no one has claimed it!
50,000+ Customers
Became Chennai's most trusted gold buyer
Growing Strong
Expanding across Chennai with doorstep service in 149+ areas
17+
Years
of Excellence
50,000+
Customers
Served
5.0
Rating
24,792 Reviews
₹0
Guarantees
Claimed
Areas We Serve in Chennai
We serve all areas in Chennai. Doorstep service available.
We have branches in Porur and Moolakadai. For other locations we arrange free doorstep service.
Planning a Gold Sale in Chennai? Here Is What to Expect
If you have never sold gold before, the process might feel unfamiliar. At MSR Jewellery, we have designed every step to be transparent and efficient so you know exactly what is happening with your jewellery at all times. Here is what a typical gold sale looks like from start to finish.
Walk In at Your Convenience
No appointment is needed. Visit either of our branches — Porur or Sharma Nagar — during business hours (10 AM to 8 PM Monday through Saturday, 10 AM to 6 PM on Sundays). If you prefer selling from home, our doorstep service brings the complete testing setup to your location.
The 15-Minute Process
The entire gold sale takes about 15 minutes. First, your items are placed on a certified digital scale and you receive a printed weight slip. Next, each piece goes through the XRF machine, which shows you the exact purity reading on screen in real time -- no guesswork, no estimates. You watch every step.
Transparent Valuation
Once weight and purity are confirmed, we show you the calculation: current market rate, your gold's purity, the weight, and our margin (just ₹20-50 per gram). Everything is visible and explained before you agree. There are no hidden charges, no stone deduction surprises, and no last-minute changes.
Instant Payment
Once you approve the amount, you receive payment immediately. Cash for amounts up to ₹2 lakhs, or instant NEFT/RTGS for larger sums. You also receive a proper receipt documenting the weight, purity, rate, and total amount -- useful for your personal records and any future tax filing.
Gold Sale Rates in Chennai: Understanding the Numbers
Gold rates can be confusing, especially when different buyers quote different numbers. Understanding how pricing works helps you evaluate offers accurately and avoid being shortchanged during your gold sale.
Market Rate vs. Selling Rate
The market rate (also called the spot rate) is the price at which gold trades on commodity exchanges. This is the rate you see on news channels and financial websites. The selling rate -- what you actually receive -- is the market rate minus the buyer's margin. The size of that margin varies dramatically between buyers, which is why two shops can quote the same "rate" but pay you very different amounts.
The MJDTA Rate
In Chennai, the Madras Jewellers and Diamond Traders Association (MJDTA) publishes a daily reference rate for 22-karat and 18-karat gold. This is the benchmark most local buyers use. MSR Jewellery updates our rates multiple times throughout the day based on live MJDTA data, so you always get pricing that reflects the current market -- not yesterday's rate.
How Margin Works
Every gold buyer charges a margin -- the difference between the market rate and what they pay you. At MSR Jewellery, our margin is ₹20-50 per gram. Many competitors charge ₹200-500 per gram. On a 40-gram chain, that difference means you could receive ₹7,200 to ₹18,000 less at a high-margin buyer. Always ask about the specific per-gram margin, not just the headline rate.
How to Verify the Rate Yourself
Before visiting any gold buyer, check the current MJDTA rate online or on our website. When the buyer quotes a price, subtract it from the MJDTA 22K rate -- the difference is their margin. At MSR Jewellery, we display the live rate on our website and in our branches, so you can verify the calculation yourself before proceeding.
When Should You Consider a Gold Sale?
Selling gold is a personal financial decision, and there is no single right time for everyone. However, there are situations where a gold sale makes practical sense -- and some where it may be worth waiting.
Good Reasons to Sell
- Emergency funds:Gold is a liquid asset. If you need cash for a medical expense, education fee, or business requirement, selling gold you are not wearing is often a better option than taking a high-interest loan. You avoid EMIs and interest charges entirely.
- Upgrading jewellery:Many customers sell older pieces to fund the purchase of new designs. Rather than keeping outdated jewellery in a locker, converting it to cash and buying what you actually want to wear makes practical sense.
- Consolidating small pieces:If you have accumulated several small items -- a broken chain here, a single earring there, a ring that no longer fits -- selling them together and using the funds for something useful is more practical than storing them unused.
- Inherited or unused gold:Jewellery inherited from family members often sits untouched for years. If you do not plan to wear it or pass it on, converting it to cash or a more useful investment can be a responsible financial decision.
- Damaged jewellery:Broken chains, bent rings, and pieces with missing stones still have full gold value. The gold content is worth the same whether the piece is wearable or not, so there is no reason to keep damaged items in a drawer.
When You Might Want to Wait
Avoid selling gold in a panic during temporary market dips. Gold prices fluctuate daily, but the long-term trend has been consistently upward. If you do not urgently need the funds, waiting for a stable or rising market can help you get a better price. Also consider whether the gold has sentimental value that matters more to you than its monetary worth -- once sold, it cannot be recovered. A thoughtful decision now ensures you will not have regrets later.
FAQs About Gold Sale in Chennai
Everything you need to know about selling gold
Get Notified When Rate Goes Up
Set your desired rate and we'll notify you instantly — never miss the best time to sell
Highest Price = MSR Jewellery
Sell Gold for Cash in Chennai
அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்
Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.
Today's Old Gold Rate
₹14,649/gram
(22K Gold - Updated Today)
தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.
Most Trusted Cash for Gold Service in Chennai
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