MSR Jewellery — Highest Paying Gold Buyer in Chennai
Old Gold Buyers in Chennai
We Buy All Types of Old Gold Jewellery
Today's MSR Rate (22K Old Gold)
அதிக விலைக்கான உத்தரவாதம்
சென்னையில் பழைய தங்கத்திற்கு அதிக விலை
Rate Comparison — Old Gold Buyers
Based on your 10g of 22K gold
TV Advertisers
Rate per gram
₹14,299/g
You would get
₹1,42,990
- Heavy TV & newspaper ads
- Celebrity endorsements
- Higher deductions
Chain Stores
Rate per gram
₹14,449/g
You would get
₹1,44,490
- Multiple showroom costs
- Staff + franchise fees
- Moderate deductions
Local Buyers
Rate per gram
₹14,549/g
You would get
₹1,45,490
- Inconsistent pricing
- No guarantee
- Manual testing only
MSR Jewellery
Rate per gram
₹14,649/g
You get
₹1,46,490
XRF machine testing
₹15,000 guarantee
Instant cash payment
Where Does Your Money Go?
Every day, people in Chennai lose ₹10,000 - ₹20,000 by selling to wrong buyers. Here's a visual breakdown of where your money goes.
See the Price Difference for 50 Grams
-₹12,500 vs MSR
Their Margin: ₹250/gram (TV ads + celebrity fees)
HIGHEST PRICE
Our Margin: Only ₹20-50/gram (no celebrity ads)
Your Extra Savings: ₹12,500
TV Advertisers
Celebrity ads + TV commercials
Their Margin
₹200-500
per gram
Celebrity fees: ₹20L+
TV ads: ₹25L+
You pay for their ads
Big Chain Stores
Showrooms + Staff + Overheads
Their Margin
₹100-300
per gram
High rent costs
Large staff
Multiple overheads
MSR Jewellery
Direct refinery + No middlemen
Our Margin
₹20-50
LOWEST IN CHENNAI!
No celebrity ads
Direct refinery
MAXIMUM to you!
Get Flat₹15,000/-If You Find Better Rate!
It's an open challenge. Compare us with any gold buyer in Chennai. If you find a better rate, we pay you ₹15,000 for wasting your time.
GUARANTEE CERTIFICATE
This certifies that MSR Jewellery guarantees the highest price for old gold in Chennai.
If any registered gold buyer offers more, we will pay₹15,000as compensation.
Authorized Signature
MSR Jewellery
We are Jewellers — NOT a Gold Buying Company
15+ years old jewellery store with direct refinery connections
Our Price is Higher Than 99.9% of Gold Buyers in Chennai
Including all others — 100% Guaranteed
High Marketing Spend
= Low Old Gold Rate
- Celebrity Endorsement Cost (₹20,00,000+)
- TV Advertisement Cost (₹25,00,000+)
- Result: Low Per Gram Rate for Old Gold
Low Marketing Spend
= High Old Gold Rate (Us!)
- No celebrity endorsements: ₹0
- No TV advertisements: ₹0
- Result: Savings go to YOU!
Things We Don't Do
No Bargaining
Our profit is just ₹20-50. Our first quote is final.
No Gimmicks
No complex calculations to confuse you.
No Indirect Charges
No service charges or testing fees.
No False Promises
We pay what we promise.
No Over Wastages
We deduct only for actual stones/enamel.
What Makes Us Different
Final Quote on Call
Get exact total value on phone itself.
100% Transparent
Individual quote for every jewel, XRF testing in front of you.
We Pay What We Say
The quoted amount is exactly what you receive.
Safe & Secured
15 years with 50,000+ customers.
18+ Years Experience
Our appraisers are gold experts.
On Call Final Quotation
We give the final quote on call without seeing the jewels
We Pay What We Say
Phone quote = what you receive in hand
No Step-by-Step Bargaining
We give best price directly, not low-to-high negotiation
18+ Years Experienced
Our appraisers have 18+ years of experience
Long-term Relationship
We make less profit to build trust
Quick Process
Immediate verification and cash payment
XRF Testing — See the Purity Yourself
We use Computer XRF Testing which is 99.99% accurate. The testing is done right in front of you. You can see the exact purity of your gold.
- Non-invasive testing — No damage to your jewellery
- Instant results — See purity in seconds
- You can watch the entire process
- No guesswork — Exact karat value shown
Watch Your Gold Being Tested
Unlike others who take your gold to a "back room", we test everything in front of you. Complete transparency. No tricks.
"Will my ornaments get damaged?"
No! XRF testing is completely non-invasive. Your jewellery remains exactly as it was.
Don't Make This Costly Mistake
Most people in Chennai lose ₹7,500 - ₹12,500 because of these common mistakes
What Most People Do
- Go to the first gold buyer they see on TV ads
- Don't compare prices from multiple buyers
- Trust the celebrity face without checking actual rate
- Accept verbal quotes without written breakdown
Result: Lose ₹7,500 - ₹12,500
The Smart Way
- Call MSR Jewellery first - get our quote on phone
- Compare with any other buyer in Chennai
- See XRF testing + complete price breakdown
- Get written invoice with all calculations
Result: Save ₹7,500+ more
Beware: Common Tricks by Some Gold Buyers
Quoting high rate, then deducting "testing fees"
MSR: We have ZERO hidden charges
Saying purity is lower than actual
MSR: XRF testing shows exact purity
Weighing with inaccurate scales
MSR: Digital scales, you can verify
Different rate after you arrive
MSR: Phone rate = Final rate
8 Simple Steps to Sell Your Gold
Transparent process from start to finish
Call Us
Get rate quote on phone
Visit or Doorstep
Come to branch or we visit you
XRF Testing
Purity check in front of you
Weight Check
Digital weighing you can see
Individual Quote
Separate value for each item
Final Amount
Clear breakdown shown
Your Decision
Take time, no pressure
Instant Cash
Cash/NEFT immediate transfer
Pro Tip: The Notebook Method
Before visiting any gold buyer, write down the weight of each item in a notebook. This helps you verify that the weight shown by the buyer matches your records. At MSR, we encourage this — transparency is our promise.
Real Savings by Real Customers
These customers compared us with others and saved money
Thyahu
Anna Nagar • 45g sold
Saved
₹22,720
"I compared all offers, MSR price was far away from all others"
Ramesh
T.Nagar • 32g sold
Saved
₹15,800
"Got nearly equal to new gold rate."
Kishore
Pallavaram • 55g sold
Saved
₹28,000
"They offered highest price. Entire process was seamless."
Average Savings: ₹200-300 per gram compared to others
Customer Reviews
Real stories from people who compared and chose wisely
“The best place to sell gold in Chennai. I compared rates with 5 other shops - Cash For Gold gave me ₹3,000 more!”
Meena Raghavan
Nungambakkam
“Fast and reliable. Completed the entire transaction in just 20 minutes. Will definitely recommend to friends.”
Arun Prakash
Guindy
“Sold my ancestral gold here. They respected the emotional value and gave me a great price. Thank you team!”
Shanthi Krishnan
Kodambakkam
“Good service and fair pricing. The staff was helpful and answered all my questions patiently.”
Ganesh Murthy
Adyar
“I was skeptical at first, but they proved me wrong. Best rates in Chennai! The testing was done in front of me.”
Priya Sundaram
Mylapore
“Used their doorstep service. Very convenient! The executive was punctual and professional. Payment was instant.”
Mohammed Ismail
Velachery
17 Years of Highest Price
From a small shop to Chennai's most trusted gold buyer
The Beginning
Started in Vyasarpadi
1K Customers
Word spread fast
5★ Rating
Google recognition
Porur Branch
West Chennai
₹15K Guarantee
No one claimed!
50K+ Customers
Most trusted
Growing Strong
Expanding across Chennai
The Beginning
Started as a small jewellery shop in Vyasarpadi with one mission: give highest price
First 1,000 Customers
Word spread fast about our unbeatable prices across Chennai
5 Star Rating
Achieved 5-star Google rating for our transparency
Porur Branch
Opened second branch to serve West Chennai customers
₹15,000 Guarantee
Introduced our famous guarantee - still no one has claimed it!
50,000+ Customers
Became Chennai's most trusted gold buyer
Growing Strong
Expanding across Chennai with doorstep service in 149+ areas
17+
Years
of Excellence
50,000+
Customers
Served
5.0
Rating
24,792 Reviews
₹0
Guarantees
Claimed
Areas We Serve in Chennai
We serve all areas in Chennai. Doorstep service available.
We have branches in Porur and Moolakadai. For other locations we arrange free doorstep service.
What Makes a Trustworthy Old Gold Buyer in Chennai?
Chennai has no shortage of gold buyers, but not all of them operate with the same level of transparency and fairness. Knowing what to look for can save you from losing thousands of rupees on your gold. Here are the key signs of a buyer you can trust.
- XRF machine, not acid testing: A reliable gold buyer uses XRF (X-Ray Fluorescence) technology to determine purity. Acid testing is an outdated method that scratches your gold, gives only approximate results, and can be manipulated. At MSR, our German-made XRF machine shows exact karat readings on a digital display that you can see and verify yourself.
- Transparent weighing in front of you: Your gold should be weighed on a certified electronic scale right before your eyes. Some buyers use rigged scales or weigh gold in a back room. At MSR, the scale is on the counter facing you, and you can read the weight directly.
- Printed receipt with full details: A trustworthy buyer provides a proper receipt showing weight in grams, purity in karats, rate per gram applied, any deductions, and the total payment amount. This receipt serves as your proof of transaction and is essential for tax records.
- Registered business with a physical address: Deal only with buyers who have a registered shop with a GST number and verifiable address. Avoid mobile gold buyers or temporary setups that disappear after a transaction. MSR has two permanent branches in Chennai that have been operating for over 15 years.
- Price guarantee in writing: Any buyer who is truly confident in their rates will put their guarantee in writing. MSR offers a ₹15,000 written guarantee that you will not find a better rate anywhere in Chennai for the same weight and purity.
Types of Old Gold We Accept
One of the most common questions we hear is whether a specific type of gold item can be sold. The short answer is yes. MSR Jewellery accepts virtually every form of gold, regardless of its condition or age. Here is a detailed look at what you can bring to us.
- Old jewellery in any condition: Necklaces, bangles, rings, earrings, nose pins, anklets, and chains. It does not matter if the jewellery is scratched, dented, or tarnished. We pay based on gold content, not appearance.
- Broken and damaged pieces: Snapped chains, single earrings without pairs, bangles with broken clasps, or rings that no longer fit. Broken gold has exactly the same gold value as intact jewellery of the same weight and purity.
- Dental gold: Gold crowns, bridges, and dental work contain high-purity gold. Our XRF machine can accurately determine the gold content in dental pieces, and we pay the full market rate for the gold portion.
- Gold coins and bars: Old gold coins from any era, small gold bars, and gold biscuits. Whether they are government-issued or privately minted, we test and pay based on actual gold content.
- Inherited and ancestral gold: Family heirlooms, inherited pieces passed down through generations, and old-style jewellery. No original invoice or purchase bill is needed. We evaluate based on the gold itself.
- Gold with stones: Jewellery set with diamonds, rubies, emeralds, or any other stones is welcome. Our experts carefully separate the stones, which are returned to you, and only the gold weight is used for calculating payment.
- Melted gold and gold scraps: If you have gold in non-jewellery form such as melted lumps, filings, or industrial gold scraps, we accept those as well. The XRF machine determines purity regardless of shape or form.
Old Gold Buying Rate Explained
Understanding how old gold rates work is essential to making sure you get a fair deal. Many first-time sellers are confused by the difference between the gold rate they see on TV and the amount they actually receive. Here is a clear explanation of how old gold pricing works.
The gold rate you see on news channels and websites is the market rate for 22-karat gold as set by jewellery associations like MJDTA (Madras Jewellers and Diamond Traders Association). This is the rate at which new gold jewellery is sold. When you sell old gold, buyers deduct a margin from this market rate. This margin covers the buyer's operational costs including melting, refining, and reselling the gold.
The critical difference between gold buyers lies in how much margin they deduct. Large TV advertisers and chain stores typically deduct ₹200 to ₹500 per gram. This means on 50 grams of gold, you could lose ₹10,000 to ₹25,000 compared to a fair-margin buyer. Some buyers also add hidden charges like testing fees, handling charges, or making charge deductions that further reduce your payment.
At MSR Jewellery, our margin is just ₹20 to ₹50 per gram, which is the lowest in Chennai. There are no hidden charges, no testing fees, and no additional deductions. For example, if today's 22K market rate is ₹7,500 per gram, most buyers would pay you ₹7,000 to ₹7,300. At MSR, you would receive ₹7,450 to ₹7,480. On 50 grams, that translates to ₹7,500 to ₹24,000 more in your hands. This is exactly why we offer the ₹15,000 guarantee with full confidence.
FAQs About Old Gold Buyers
Everything you need to know about selling gold
Get Notified When Rate Goes Up
Set your desired rate and we'll notify you instantly — never miss the best time to sell
Highest Price = MSR Jewellery
Sell Gold for Cash in Chennai
அதிக விலைக்கான உத்தரவாதம் அளிக்கிறோம்
Trusted by 50,000+ customers. 15+ years of highest price record. We pay what we promise on phone call. It's our guarantee.
Today's Old Gold Rate
₹14,649/gram
(22K Gold - Updated Today)
தங்கத்திற்கு அதிகபட்ச விலையை அளிக்கும் நம்பகமான நிறுவனம். 15 வருட நம்பிக்கை.
Most Trusted Cash for Gold Service in Chennai
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